Understanding Image Types
 

The Good, the Bad and the Ugly

Quality images and artwork in formats acceptable for printing on a commercial press are crucial elements to obtain the best quality results for your print project. A basic understanding of artwork, file types, and resolution settings will help you understand what makes an image or piece of artwork acceptable or unacceptable for printing.

 

What is "Electronic" or "Digital" Artwork?

A digital or electronic image is created by one of two different methods: raster (typically photographs) or vector (typically illustrations/drawings).

vector exampleVector, or line-art, artwork is created by graphics programs using mathematically specified formulas and functions which create connected points on line and curve segments. Because vector artwork is created mathematically it is easily "scaled" or re-sized without loss of image quality. Each time the image is sized up or down the formulas used to create it are re-calculated. Vector artwork is the preferred method for screen printing, stamping and embossing. It can also be used in offset printing. "Drawing" or image creation programs like Adobe Illustrator create vector or line-art artwork.

Raster, or bitmapped, artwork is created by specifying or "mapping" the color tone or gray level of each pixel individually within the "grid" or image area (imagine a sheet of graph paper). The "grid" making up the raster image normalimage area is a specific height and width with a fixed number of pixels. The number of individual pixels (lined up side by side) per inch within the grid determines pixel size. These image types arevector to raster the best at producing gradations of color. Image editing programs like Adobe PhotoShop generate raster or bitmapped artwork.

More pixels per inch = smaller pixel size = higher resolution and more image detail.
Less pixels per inch = larger pixel size = lower resolution and less image detail.

 

Low Resolution Images, Web Images, 72-ppi, etc.
pixelated imageJPEG's, JPG's, or GIF's are low resolution file types used primarily for quick downloading and display over the Internet, or other "screen only" viewing. These files typically are no more than 72 ppi (pixels-per-inch). Thus their pixel size is fairly large, images do not have as much detail, and they are unacceptable for commercial printing. Printing low resolution images results in an image that is blurry and "jaggy" or "pixelated" (the image looks like it was made up of blocks like a mosaic). See the example on the right.

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